Originally set up in June 1993 as the Moving Image Centre, MIC Toi Rerehiko relaunches in March 2007 with a new Maori name gifted by artist Rachael Rakena. The new name has layers of meaning reflecting its focus on digital media, experimental art and technology. As a public organisation, MIC Toi Rerehiko supports the innovative work of the independent digital media and film community and presents it to audiences locally and internationally. Since 1993, MIC Toi Rerehiko has exhibited and distributed work to diverse audiences in many venues. MIC Toi Rerehiko promotes a dynamic and growing culture of interdisciplinary media-arts practice in Auckland and New Zealand, supporting an environment of innovation, in which fusion of art and technology is developed and nurtured. Based in the heart of Auckland, MIC Toi Rerehiko has a new art gallery on Karangahape Road, and a live performance/screening venue at Galatos. It exhibits a continuous programme of international and New Zealand artists working across contemporary film, video, digital media, installation, music and live performance.
MIC Toi Rerehiko receives major funding from Creative New Zealand, ASB Community Trust, and Auckland City.